As competition in the automotive industry continues to grow, car dealerships find it increasingly difficult to lure in customers. Brand competition can be both, a good and a bad thing. It’s bad for your business because you often worry about losing customers. However, it’s also good for you and other businesses because it forces industry leaders to come up with more innovative ways to address consumer wants.
Sometimes a little creativity can take your business a long way. And that’s why in the automotive sector, marketing channels like TV, radio and print have gone out of fashion. Studies show that over 32 percent of US consumers shop for every day needs via the internet. It’s only a matter of time when car dealerships will have to start devising unique ways to attract new customers.
To help you stay ahead of the curve, here are some exciting ways to get customer attention to your car dealership.
Surveys indicate that 90 percent of customers who set out to make a purchase are influenced by negative testimonials of a service or product.
Client testimonials are considered much more effective than short reviews or ratings, especially in the online world. Positive online testimonials can help improve your local SEO rankings so you can be one of the first service provider in search results.
You can also incorporate testimonials on any signs, banners, flags or other automotive related promotional products to help build your brand’s credibility.
2. Social Media Marketing
Social media play a crucial role in helping your car dealership gain new customers. Afterall, most new clients will look you up on Facebook or Google to see what kind of vehicles and price plans you offer. Try to build engagement with local businesses and personalities so you gain greater visibility among your target audience. You can also run a mini-marketing campaign to boost the number of likes you get on a certain post or ad.
3. Local Events
There’s nothing better than a fun event at your car dealership to attract new clients. Whether you’re holding a contest, sale or a giveaway, it’s important to promote the event well. You can make use of swooper flags and window banners or even reusable balloons to draw attention to your upcoming event. Feel free to get in touch with our team at Park Place Printing & Promotional Products L.L.C. for all your promotional auto supply needs!
4. Community Engagement
Engagement with your local community is a great way to build your brand’s visibility, reputation and gain customer loyalty. You can try sponsoring or participating as guest speakers at a local event. Partnering with a local charity is also a good idea. Just keep an eye out for opportunities and make sure you promote them so that local residents know what you’re up to!
5. Google AdWords Express
This a new advertizing platform initiated by Google that can help you reach out to local audiences without hurting your budget. Plus, it involves less manual labor and yields quick results.
Whatever you do, make sure everyone knows the activities your car dealership promotional items is involved in. Grab a hold of all your auto supplies and event promotion products with us today! We’re offering 10 percent off on all online orders this month!
Call now at 888-602-3123 for more information.