Successful advertising is all about coming up with new and compelling ideas to stay ahead in the auto dealership industry. While it’s important to offer something unique to attract more customers, coming up with new marketing ideas very frequently can get complex.
To help you become your customers’ first choice, we’ve rounded up three advertising ideas that will blow out your next revenue target.
Partnership with a Non-Competing Business
The best way to reach potential customers is by partnering up with other businesses that have a similar target market as yours.
Your partner will promote your auto dealership to their customer base, which will indirectly benefit their sales. Before selecting a partner, make sure that it has a good reputation in the industry, and a loyal customer base. If the business is trusted by its customers and has been receiving good word-of-mouth, customers will trust your business too.
Similarly, a lack of research before partnering up can significantly put a dent in your reputation, sales, and overall revenue.
Measure any changes in your sales and the number of customers reaching out to your dealership soon after partnering-up. Any negative changes should be alarming cause for concern.
Gone are the days when customers relied on information provided by a salesperson to make a purchase. Customer behavior and buying patterns are irrevocably changed now. These days, they aggressively search for services or product information from other customers who’ve already used that product or service.
They look for reviews on social media platforms, websites, virtual chat groups, etc. Customer testimonials are the most effective way to prove your business’s credibility in this era of customer-to-customer business.
Gathering testimonials can be difficult, but it isn’t impossible. You can ask your customers to fill a survey online after they purchase something. You can also ask for reviews before they leave your dealership. Alternatively, go digital to make surveys more interesting and interactive.
Offer Promotional Products and Trade-Ins
Customers love free stuff. Whether it’s a USB with your logo, a beautiful flag for their car, free paper mats, a car freshener, a keychain, or any other giveaway—your customers will remember you for it. In fact, 90% of customers are more likely to purchase from businesses that give them a promotional product.
Park Place Printing and Promotional Products is a premium service printing and promotional products supplier for the automotive industry, auto dealerships, car repair shops, etc. We specialize in auto dealer accessories, car hood flags, paper floor mats, dealer license plate inserts and much more.
Visit our website today or call at 888-602-3123 for more information on our full range of services or to work with us for your dealerships.