One of the most effective ways of advertising that a small business can integrate with their marketing strategies is using banners and signage. Organizations often underestimate the significance of these outdoor advertising tools for enhancing their sales and revenues.
According to a study published by the International Sign Association, almost 50% of customers use outdoor on-site signs to learn about the business. It was also found that a 7 percent boost in sales could increase the profit by up to 124 percent, which emphasized the importance of quality signage for a business.
While you can’t entirely rely on banners and signs for your marketing strategy, you can complement it with other promotional tools to create an impactful brand image. It will reinforce your brand’s presence in the mind of your potential customer and help boost traffic in your physical outlet, organization or any corporate event.
Here are four ways signs and banners can boost your business sales and revenues.
Enhance Foot Traffic
Attractive signs and banners are powerful resources that can attract potential customers, walking or driving down the lane, into your shop. If you’re arranging an open house event, a conference or a seminar, signs and banner can be helpful in bringing in a few more people who weren’t going to attend.
According to a similar study by the International Sign Association, a 15% increase in business was reported by a company that invested in a well-designed and well-placed sign.
Excellent for Auto Deal Sales
If you’re looking to take your sales and revenue to a whole new level, signs and banners can be a significant contribution to your bottom line.
If you’ve been spending thousands of dollars from your marketing budget on mass media platforms such as radio, television and online with no positive outcome in your revenues, then banners and signs might be the solution to your problem.
Powerful Tools in Trade Shows and Conventions
Companies can showcase their products and services through trade shows and conventions to target potential customers more successfully.
While these events a great way for a business to expand its client base, this too shall fail if the right promotional tools aren’t utilized.
To do this effectively, companies need to use eye-catchy signs and banners so that their targeted prospects can identify their booths.
Use colors and imagery that sync with your brand’s official logo and values. You don’t want to lose potential customers just because they couldn’t guess your brand’s name.
Great for Clearance Sales, Discount Offers and Deals
Christmas is only a few months away and we’ve observed huge brand battles during the festive seasons. Businesses rush to unload their inventories through aggressive sales promotional tactics like bundle-offers, buy-1-get-1, discount coupons and countless other special offers.
Organizations do this to close their seasons with remarkable profits. Since these promotions are temporary, it’s impractical to spend a million dollars on extravagant marketing platforms. Investing in signs and banners that speak about your offers and sales is the best way to reach a large customer base while utilizing minimum resources.
Park Place Printing in New Jersey is a promotional product manufacturer for the automobile industry. We offer our clients car dealer products to sustain their sales and increase their customer base.
Our products include custom designed promotional packaging, auto dealer accessories like paper floor mats, deal jackets, oil service stickers, car hood flags and more.