Giveaways have long been the marketing de rigueur, particularly in the premium business sector. But with e-commerce growing stronger day by day and much of the interactions between a customer and a business now taking place on social media sites, do these promotional products still hold value? Do they still work?
Numbers say they do!
A 2019 study by Advertising Specialty Institute (ASI) shares some interesting facts and figures about the current state of the promotional products industry and how promotional products are perceived by consumers in this digital age.
According to the study, the promotional products industry currently generates $24 billion in annual sales. In 2017, the annual revenue of the industry was recorded at $21.3 billion. The sale of promotional products is certainly on the up.
Most consumers who own a promotional product, they keep it for an average of eight months. Once they are finished with it, they give it to someone else, thus furthering the business’s reach. Only 23 percent of US consumers throw a promotional product away when it’s no longer of use to them. 85 percent of consumers worldwide remember the business after receiving a branded giveaway from them.
In regard to what consumers like receiving most from a business as a giveaway item, USB drives rank at the top of their list, followed by outwear, drinkware, writing instruments, and finally performance wear.
This information makes it pretty clear that people like owning promotional products and that promotional product make for an effective form of advertising even in this digital age.
So, what is it that people like about them?
Why promotional products still work
The first thing about promotional products that make them work is that they are free, and everyone loves to own a free product.
Second, they are quite handy. Whether you’re talking about t-shirts, pens, caps, USB drives or cups – they all serve a useful purpose.
Aside from the tangible side of these products, what makes them really popular among consumers is the fact that they show that a business cares for its customers. They are like personalized greeting cards, with a warm and affectionate message:
“Thank you for being a customer!”
Shop for quality promotional products for your automotive business
Here, at Park Place Printing & Promotional Products, we sell a variety of giveaways and gift items for the automotive industry marketing and advertising needs. Our products are affordable and made of quality. Check out our complete promotional products catalog .