The car dealership industry is intensely competitive. Businesses are willing to spend loads to attract new customers and retain the older ones. In this high competition environment, a small gift for your customers can leave them mightily impressed and go a long way to ensuring they don’t easily forget the special interaction they just had with you.
This then begs the question: When is it appropriate to give a gift to your car showroom customers?
When to give a gift to your car showroom customers
While most gifts can be given away any time of the year or month, the case is not the same when it comes to corporate gifts; you don’t want your customers to feel odd or uncomfortable when accepting the gift.
In the car dealership industry, gift giving is most commonly practiced when closing a sale. This is to make a special moment even better for the customer. After all, it’s not every day a customer buys a new car. In fact, there are many Americans who only buy a car once in their lifetime.
Then there are other opportunities like a customer celebrating their yearly purchase anniversary. A gift as such communicates that you still remember them and helps you build a long lasting relationship with your customer.
You can also give gifts to your most loyal customers who’ve earned you a lot of business over the years. These customers don’t need special discounts to keep coming back; they’ve already been spending money at your showroom. Instead, they’re more likely to appreciate and respond better to receiving a gift from you.
What to gift your car showroom customers
Remember this: the gift doesn’t really need to be expensive to be effective; anything elegant and useful would do. You can gift your customers a bag, drinkware, floor mats or even a gift certificate that saves them money on their first oil change.
A tip: If possible, try customizing the gift with ribbons and personal markings as they show your customer that you’ve put in the time and effort to buy the gift for them.
Here, at Park Place Printing & Promotional Products, we sell a variety of giveaways and gift items for the automotive industry marketing and advertising needs. Our products are affordable and made of quality. Check out our complete promotional products catalog.