Law of Reciprocity
When someone gets something of value for free from your company, that person feels obligated to return the favor. The person is more likely to buy from you and to give favorable reviews of your business if he or she gets something of value for free. It can be something as small as a branded key chain or a sticker for the person’s child.
Calendars, license frames, and decals keep your name in the public and in front of your customers. Advertising works because it is seen repetitively. The more someone sees your name, the more likely he or she is to feel good about your business. A calendar is something the person will look at almost every day of the year. License frames and decals are visible to others on the road. Even something as small as paper floor mats when a car comes in for repair can help people recognize your name in the future.
Keep Your Name Upfront
Car dealer supplies are designed to keep your name coming up for your customers. People are more likely to return to a business they’ve already worked with rather than risk going to another business. With the right supplies, you can make sure your customers remember your business and others see who they have gone to. Giving something to the person that he or she will use every day will help make sure the person doesn’t forget where his or her vehicle came from.