Every business knows the importance of exposure in advertising, whether it’s on the internet, billboards, newspaper ads, or radio. But, car dealerships have a unique advantage over other types of businesses because they can easily turn their product into a moving advertisement. Car dealership decals are a great way to increase name recognition, and not just for the short-term. Here’s how car dealer decals and car dealership stickers can help your dealership thrive long-term.
Even the most focused driver can’t help but read the signs and advertisements all around them. This is especially true when you’re stuck in a traffic jam, or simply sitting at a stoplight waiting for it to change. Dealership decals on the rear of cars expose other drivers to the dealership’s name with greater frequency without most drivers even realizing it. It doesn’t have to take a lot of money or large measures to get your name more recognizable.
Enhancing Other Advertisement
Decals can also help enhance existing advertisement. TV commercials and radio ads often include a saying or jingle to help a customer remember the dealership’s name. This saying or song will be brought to mind more often when drivers frequently see the name of the dealership on the back of other vehicles.
Another reason dealer decals are such an inexpensive advertisement method is because they reach all demographics. Long-time customers who have bought their vehicles from your dealership will continue to have your dealership in their minds as well as young adults who are just beginning the process of purchasing their first vehicle. Even teenagers will have a seed planted in their minds before they begin driving because they’ve seen your decal on cars when driving around town with their parents. Decals market your product to every generation of driver.
Provide Important Information
Newcomers to your area can be drawn to your dealership if they see numerous vehicles bearing your logo and information. Decals often indicate the make of vehicles you sell as well as the basics of location and other information to help potential buyers find their way to you. Having your decal all around town shows potential customers that your business is the place to buy a new car.