It’s difficult to keep reminding your customers about your company and products without harassing them. So how do you keep your business at the forefront of their minds? Items as simple as fliers, drink cozies, pens, or refrigerator magnets may seem like they’re nothing more than what you stuff into a swag bag, but they actually do work. Research has revealed that 90 percent of people who receive promotional products use them at least once a week. Amazingly enough, 87 percent of people keep those products for at least a year. That’s a lot of little reminders over the period of a single year. That means your car dealership will be something they remember periodically. That’s a great return on those promotional items.
This is a great way to do more than just stay in someone’s thoughts. As you know, over time every company develops an image. How you manage and control that image is hugely important. Word-of-mouth advertising is hugely beneficial. While it might start with a radio or television advertisement, it should continue when they visit your dealership, and it should be maintained after they leave. Maintaining that presence after they drive away can be really challenging. However, dealership supplies that they can take home can be a great way to support your image.
Affordable and Effective
Everyone likes getting something for free. A free gift can be used to make people feel more welcomed, special, and appreciated. When you look to buy car dealership supplies, you’ll notice that they aren’t free for you, but they tend to be incredibly affordable, especially when you buy in bulk. The long-term returns that you can receive on those items make them an even better deal. Having a helpful memento at someone’s home is a good follow-up to your initial meeting. If you made a successful sale and they left as a satisfied customer, it becomes a souvenir of their positive experience. That makes them more likely to talk about you and brag on your dealership to friends and family members, which is a great way for you to expand your customer base. You can’t pay for that kind of advertising, but you can encourage it with the right products.