Consumers are inundated with branded information, even in their own homes. With so many advertisements on every vehicle, building, and roadway, how can they possibly filter all of it down to what matters most to them? For the most part, consumers will react best to supplies that they find useful. Consumers will typically throw away flyers and mailers without as much as a second glance, but they will continue to use auto dealership supplies that serve a practical purpose, including pens, tote bags, and key rings. Note that their intended use of the product will not be necessarily to promote your brand or their opinion of it. Rather, this is a secondhand effect. As they continue to use a functional advertising item, they will be constantly reminded of your brand name and contact information.
Auto dealership branded products are memorable to clientele. According to PPAI Research, almost 90% of surveyed adults recalled the names of advertisers on promotional products, and nearly 75% not only interpreted the brand’s message successfully but remembered this information, especially on products that served an everyday purpose. Mugs and calendars, for example, reach the public and enable you to influence their opinion of your company. Because public opinion of auto dealerships can often skew negative—price gouging and bait-and-switch techniques often coming to mind—branded products offer you the chance to alter this perception toward something more positive. In fact, according to the Advertising Specialty Institute, 40% of the public had a more favorable view of a company after receiving branded products like auto dealership supplies. Invest in your own branded products now to begin marketing your auto dealership more effectively.