Cultural Norm: Reciprocity
The best car dealership supplies rely on the idea of reciprocity. In many cultures, if someone gives you a gift, you have to give something back. The right item will create this feeling of reciprocity that will strongly encourage the person to become a buyer.
Power of a Name
When you buy car dealership supplies for promotional use, you may want to consider getting supplies that can be personalized with the buyer’s name. You can’t always predict who will come into your dealership or what his or her name will be, but keeping a few items with common names on hand (Or consulting your past client list and putting those names on the item) can have a drastic effect on creating a bond between you and your customers.
Choose a promotional item that the person will want to use and keep. Thumb drives make sense. Calendars still work. However, the best items are often unique to your business. A car air freshener or mirror hanger may be one of the best ways to keep your dealership in the mind of people looking for cars.
The best car dealership supplies are ones that keep your name in front of your buyers and potential buyers. A license plate frame featuring your business name and general location is invaluable as far as car dealerships go, but apply the above principles, and you will find that your promotional products will create an amazing relationship that will lead to more sales.